Diffusion paths for sustainable innovations
Conditions for success and strategies for accessing sustainability potentials, using the example of resource-efficient information technologies
Taking one hundred innovative products and services spanning three decades as examples, the project analyzed the decisive factors for success or failure of “green” innovations and developed recommendations for action to accelerate the diffusion of these innovations.
Despite two decades of debate about sustainable development as a guiding principle, it is still far from being broadly implemented in the economy and society. Yet by no means is there a lack of innovative technologies and solutions that would make it possible to combine economic and social prosperity with both climate mitigation and the protection of resources. The key dilemma in successfully implementing the principles of sustainable economic activity is that innovative resource- and climate-friendly technologies and sustainable solutions are not diffused into the economy and society quickly and broadly enough to be able to solve urgent sustainability challenges such as climate mitigation and resource protection.
Against this background, the project’s aim was to study the conditions and factors involved in the diffusion processes of sustainable innovations, as well as to study the strategies which led to the success of these innovations. The project focused on ecological sustainability and studied not only those innovations and diffusion processes that contribute to securing the natural foundations of our livelihoods, but also to styles of economic activity and consumption that can be transferred globally and over the long-term.
Green start-ups need more tailwind 21.07.2020
An article on the Bertelsmann Foundation's innovation platform presents the Green Startup Monitor 2020. The team of authors analyzes which forms of funding help the community. One example is the StartGreen Award, which Borderstep has been presenting since 2015 as part of the Startup Week Germany. More
Green Startup Monitor 2020 15.07.2020
The key findings of our Green Startup Monitor 2020 are now available in English! Read about the key hurdles and the measures we recommend. More
Digital energy management in existing buildings 20.09.2019
The Smart Living industry association has submitted a statement on the Building Energy Act to Peter Altmaier, Federal Minister of Economics and Energy. In this statement, the association refers to the climate protection contribution of digitisation in buildings. Borderstep has calculated figures for the possible CO2 reduction through building automation systems in existing residential buildings in Germany. More