Project: Support Systems for Sustainable Entrepreneurship and Transformation
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Support Systems for Sustainable Entrepreneurship and Transformation

logo shift

SHIFT, which stands for Support Systems for Sustainable Entrepreneurship and Transformation, is a unique research project that is part of the EU program ECO-INNOVERA.

The main goal of SHIFT is to enable universities, incubators, business development organizations, financial institutions, design service providers and other relevant actors and intermediaries to support sustainable entrepreneurship more effectively.

SHIFT is investigating the impact of various actors in the entrepreneurial support system at different stages in the life cycle for eco-product and eco-service development (eco-innovation). It is also identifying existing deficits and gaps and recommending changes, strategies and policy development to more effectively support entrepreneurs, start-ups and Micro-SMEs developing innovative green products and services.

Eco-innovation and the green economy are at the top of the EU agenda. However, systematic and effective support is still not widespread for start-ups and micro-SMEs seeking to expand their position or launch eco-innovation in the marketplace. Public and private support systems for entrepreneurship need a paradigm shift in order to stimulate and support the creation of eco-innovation.

Based on sound theoretical foundation, thorough empirical analysis of the status quo in the project countries – Finland, Germany and Sweden – and the identification of best practice worldwide, a range of concrete and realistic recommendations will be developed for policy makers and actors of the support systems.

SHIFT is a collaborative project involving forward-looking academic institutions in three EU countries that place a high priority on achieving sustainability:

  • Borderstep Institute for Innovation & Sustainability in Germany – coordinator
  • Linköping University in Sweden (Centre for Innovation and Entrepreneurship and the Department of Management and Engineering)
  • Aalto University in Finland (NODUS Sustainable Design Research Group, School of Arts, Design and Architecture (Aalto ARTS)

Further Information

Project Results

Borderstep News

Green start-ups need more tailwind 21.07.2020

An article on the Bertelsmann Foundation's innovation platform presents the Green Startup Monitor 2020. The team of authors analyzes which forms of funding help the community. One example is the StartGreen Award, which Borderstep has been presenting since 2015 as part of the Startup Week Germany. More

Green Startup Monitor 2020 15.07.2020

The key findings of our Green Startup Monitor 2020 are now available in English! Read about the key hurdles and the measures we recommend. More

Digital energy management in existing buildings 20.09.2019

The Smart Living industry association has submitted a statement on the Building Energy Act to Peter Altmaier, Federal Minister of Economics and Energy. In this statement, the association refers to the climate protection contribution of digitisation in buildings. Borderstep has calculated figures for the possible CO2 reduction through building automation systems in existing residential buildings in Germany. More