Globalization, digitalization, climate protection: How is the automotive industry changing?
  • © Oliver Killig - Volkswagen

Structural change in the automotive industry

How will the automotive industry change as a result of globalisation, digitisation and climate protection. And what strategic options do the players have for a structural policy aimed at sustainability?

Globalisation, digitisation and the need for more environmental and climate protection are developing the power to change consumption patterns, accelerate technological change and fundamentally reshape established value chains.

The project aims to examine the interaction of these three drivers of change from the perspective of the automotive industry.

How is the automotive industry changing?

In doing so, we examine the effects of the expected structural change on value chains, corporate strategies, competitiveness and jobs.

In addition to analyses of the course and effects of the transformation processes, we look at the strategic scope for companies, unions and the federal government.

The German automotive industry is recommended for such an analysis for two reasons. Firstly, because of its high economic importance. Secondly, because the factors mentioned have already led to noticeable changes. For example, the need for more environmental and climate protection is driving the move away from the combustion engine and towards electric mobility.

In view of the disruptive changes that are emerging, the aim of the project is to identify possible options for action at an early stage. This should enable the necessary adjustment processes to be initiated in good time at the operational, sectoral and economic level.

The results of the project can be taken up by trade unions, the Federal Government and companies for their work in order to:

  • help in the context of company co-determination to develop clever corporate strategies and thus to secure as many well-paid jobs as possible in the long term.
  • develop the German automotive industry into a competitive force for the future through appropriate measures.
  • tackle the challenges of environmental and climate protection, digitisation and globalisation in a changing industry environment more effectively by means of suitable corporate strategies.

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