Green Startups: The sustainable transformation of the German economy

Green Startup Monitor

Long-term monitoring of the sustainable start-up ecosystem in Germany

The Borderstep Institute has been surveying the sustainable start-up ecosystem in Germany in the research area Sustainable Entrepreneurship since 2013. Various projects and publications have dealt with the development and challenges of green startups in recent years. This year, the Green Startup Monitor (GSM) is published for the fourth time. It is published jointly by Borderstep and the German Startups Association.

Green startups are driving the sustainable transformation to climate neutrality by 2050, which the European Green Deal clearly states as a goal. With their environmentally friendly products and services, the approximately 6,000 green startups in Germany not only make an important contribution to climate and environmental protection, but are also an increasingly important economic and social factor with their sustainable jobs and social solutions.

GSM 2022 press conference

The release of the Green Startup Monitor 2022 took place on March 3, 2022 as a video conference and can be viewed here:

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The following speakers were available to answer questions:

  • Prof. Dr. Klaus Fichter, Director of Borderstep Institute for Innovation and Sustainability, co-author of the Monitor.
  • Prof. Dr. Yasmin Olteanu, Professor of Business Administration & Entrepreneurship at the Berlin University of Applied Sciences, Research Fellow Borderstep Institute, co-author of the Monitor
  • David Hanf, Executive Member of the Board Germand Startups Association, CFO Startup Thermondo (CO2-neutral heating technologies)
  • Dr. Anne Lamp, CEO & Co-Founder traceless materials (development of plastic alternatives for packaging and films)

The video conference was moderated by Niclas Vogt, press spokesman of the German Startups Association.

The Green Startup Monitor analyzes the importance of those startups that contribute to the ecological goals of a Green Economy with their products and services. It has been produced by the Borderstep Institute and the German Startups Association since 2018, and the study was published for the first time in 2019. The 2019 to 2021 editions were funded by the German Federal Foundation for the Environment (DBU) as part of the project “Strengthening Green Startups as a Transformation Engine”.

A look into the archive: Green Economy Gründungsmonitor

The previous project GSM was the “Green Economy Gründungsmonitor” (GEMO). With this, the Borderstep Institute and the University of Oldenburg investigated indicators and developments regarding start-ups in the fields of renewable energies, energy efficiency, circular economy and other fields of the Green Economy.

In a pilot survey of 30 German business incubators in 2013, the Green Economy Start-up Monitor conducted its first investigation into the significance of green business start-ups. In the following years, the GEMO developed into an overall survey, which enabled a representative overall picture of green business start-ups for Germany.

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