Borderstep Director Prof. Dr Klaus Fichter talks about sustainable business models

Responsible Innovation Story with Borderstep

What is the current state of sustainability in Europe? Can the EU position itself internationally with it? And what do sustainable business models look like in concrete terms? “Responsible Innovation Story” explores these questions in a video interview.

Borderstep Director Prof. Dr. Klaus Fichter talks to host Prof. Dr. Andre Martinuzzi.

The most important findings of the interview:

  • Sustainability innovation has gained a lot of momentum, especially in the vibrant start-up scene.
  • However, funding programmes that support start-ups to scale up and leave their niche markets are still underrepresented.
  • Only by building a robust sustainability-based innovation ecosystem can we create a future-proof unique selling proposition for Europe

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