How do social and ecological start-ups become more competitive?

Green start-ups need more tailwind

Looking for tailwind and capital: An article on the Bertelsmann Stiftung’s innovation platform presents the results of the Green Startup Monitor 2020. Borderstep uses this instrument to analyze Germany’s green start-up scene in cooperation with the .

The team of authors examines how the ecosystem of sustainable start-ups has developed in recent years and which formats have a positive impact on the community. One example of this is the StartGreen Award, which Borderstep has been presenting since 2015 as part of the Startup Week Germany.

The fact that sustainability is not an explicitly “green” topic is demonstrated by the Sustainability4All project, which the article also introduces. Its goal is to anchor sustainability in the entire founding process – for future-proof business and stable business models. As the current crisis demonstrates, all companies are well advised to address this issue. And not just to serve “the environment”, but first and foremost themselves.

Investors now recognise the value of sustainable business models and manage their investments accordingly. Nevertheless, the capital question remains the biggest problem of green start-ups, the authors state.

You can read the full article here.

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